Why Your Business Needs a Copywriter
Running a business is hard.
You have the things and all the other things. Oh, and the other-other things.
Friends, there are just too many things!
You manage your business, assist customers, meet deadlines, and all the other fun little obstacles. The last task you need to add to your plate is to learn how to write copy effectively.
According to Orbit Media it takes, on average, almost 4 hours to write one blog post. And, you guessed it, frequency, length and content matters.(1) Those who are seeing higher organic search results are blogging weekly, if not daily—anywhere from 5- 20 blogs per month.
So, that means you need to carve out an extra 20 to 80 hours per month to dedicate just to writing a blog.
Or your website copy.
Or your email sequences.
Or your landing pages.
Heck, even your social media posts.
Yikes.
If you are willing to hire an accountant to deal with your financial needs, it makes total sense to hire a copywriter to handle your writing needs.
Can you imagine the relief you will feel not having to research, write, and edit all your content?
*Sigh*
Feels good, right?
Because, as we all know, if you don't have an online presence, you may as well start going door-to-door. And I don’t know about you, but the only reason I ever answer the door is for girl scout cookies.
Aside from saving time, here are a few more reasons why hiring a copywriter is a sure-fire way to optimize your business.
We can help optimize your website
Do you remember when you opened a book with faded yellow pages to search for a business? Those were the good ol’ days. Now, you go to your trusty friend Google. But Google can be tricky, even a bit fickle. And no wonder, the poor guy gets bogged down by 78,000 searches every second. (2)
According to Opt-in Monster, searching on Google is the number one way consumers find the content they are looking for. In fact, this outpaces social media pages like Facebook, Pinterest, and Instagram by a whopping 300%. (2)
Takeaway? You need an optimized website.
As a copywriter, I can tell you that not only are we wordsmiths, we are investigators and scientists. Word-invest-ti-sci-igators? Anyway, we love data and numbers and algorithms. Well, love is a strong word, but we always make sure to marry our copy with SEO best practices—resulting in higher search results.
Most Google users (75% to be exact) don’t click past the first page. AND 70-80% completely ignore the paid ads on the top of the page. (3)
On top of working to optimize your website to rank well for specific keywords, copywriters have patience. We will work tirelessly to update, tweak, and coexist with the algorithms. Because it can take months to rank well on Google. And you don’t need to waste your precious time worrying about that.
Want a healthy, organic website? Hire a copywriter.
We can see the forest for the trees
Have you ever heard the phrase “ too close to your own genius?”
As a business owner, you constantly try to have the little and big picture in your brain. But sometimes, the day-to-day little picture overshadows the big picture.
Copywriters can help with that.
Sure, our primary role is writing the copy, but we can also help you keep your business goals in line with your content marketing strategy. Whether it’s building an email list or using blogs to showcase your product or service, we see the forest and each individual tree... and all the little critters.
Because we love looking at the intricacies of how our words are impacting your audience, we can help you leverage that to your advantage. For example, if we notice listicles or how-to blogs are converting better than email sequences, we can add a little extra magic to the email to make sure we are covering all our bases.
Emails are making a big comeback. There has been an 80% increase in customer engagement with emails. And welcome sequences are converting 90% of the time. (3)
Need help with getting your content marketing to align with your big picture? Hire a copywriter.
We use our word-wizardry to sell
Listen, no one really likes sales pitches—or do they? Yes and no.
The problem with the classic salesperson pitch is that they can forget that words have immense power. And we all know the saying…
“With great power, comes great responsibility.”
Words can have great effect, but more important, is the way we use words—by engaging in the art of storytelling.
For example, when you daydream (it’s alright—we all do it), you don’t daydream in facts per se. Rather, you daydream in the stories you picture yourself in. For example, when we daydream about winning the lottery, we don’t often dwell on the money itself, but we daydream about what we get to do with the money. Get it?
Benefits > Features
When copywriters use words to tell stories, we do it in a way that puts your customer in a story that they can easily picture themselves in. Your product/service becomes the magic that brings their daydreams to life.
Want to infuse magic into your content? Hire a copywriter.
Copywriters are the hunters and the gatherers
Well, that escalated quickly—but with good reason. To sell to a consumer, one must think like a consumer. That’s a copywriters sweet spot.
Copywriters, especially those who niche down, want to write about products/services/people they believe in. It’s hard to write about something you don’t support—not impossible, but difficult. When copywriters write about something we are invested in, passion and expertise shines through.
Not only do niche-copywriters write about specific things, we hang-out where your customers hang out. Be it Facebook groups, blogs, Reddit threads, or hearing conversations in our local coffee shops—we listen for what they are wanting, needing, and begging for. Some of the best ideas for content come straight from your customers mouth.
We hunt for inspiration, we gather the information. No more Wile E. Coyote and Road-Runner games.
Want to reconnect with your more nomadic instincts? Hire a copywriter.
…And many more.
Just like you, your business needs and goals are unique. Hiring a freelance copywriter will ensure that your content marketing aligns with your vision for your business. This will not only save you time (and add the many values listed above), but we will be in your corner.
We want you to succeed. We want to get your message out into the world. We want to create an awesome user experience and relatable brand for your customers.
But most importantly, we want you to be happy and excited about what you are putting out into the world. We will take care of the copy, you keep dreaming those big dreams.
If this sounds good to you, please click here to schedule a discovery call. I can’t wait!
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